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03
CAFE CON LECHE
BRAND IDENTITY
ROLE: DESIGNER
YEAR: 2022
inspirado en las pequeñas cafés de españa
cafè con leche is a concept for a spanish-inspired coffee shop tucked away in the historic neighborhood of east austin. influenced by quaint spanish spaces and design, my mission was to create a culturally immersive identity that transcended geographic borders to bring spain to texas.
utilizing my experiences from the time i spent living in segovia, spain, i implemented a design system that captured the essence of spanish tapas bars, from their intimacy to their cultural significance. elements of spanish landscape and design were used to influence the brand's classical typographic identity, natural color palette, and overall visual ecosystem. these elements were crafted to intertwine and create a cohesive identity between the physical space and the brand.
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