CAFÉ CON LECHE

Café con Leche was a concept for a Spanish-inspired coffee shop tucked away in the historic neighborhood of East Austin, Texas. Influenced by quaint Spanish spaces and design, my mission was to create a culturally immersive identity that transcended geographic borders to bring Spain to Texas.

Utilizing my experiences from the time I spent living in Spain, I implemented a design system that captured the essence of Spanish tapas bars―from their intimacy, to their vibrance, to their cultural significance. Elements of Spanish landscape, architecture, and design were used to influence the brand's classical typographic identity, natural color palette, and overall visual ecosystem. Dark oranges, deep greens, and naturally occurring neutrals allude to classic Spanish elements like terracotta rooftops and stone buildings. Moreover, a classic serif typeface and classic design elements allude to Spain's rich culture and history.