FLIGHT 99

Flight 99 was a concept for a bar and lounge located in major airports around the world. Inspired by the escapist nature of travel, Flight 99 seeks to provide travelers with a refuge from the mind-numbing hustle and bustle of airport corridors. The primary objective of this project was to create a brand identity that captured both the modernity of the brand and the warmth of the physical space.

I worked on creating a cross-cultural experience that would be cohesive, yet unique to each bar's geographic location and local culture. The resulting visual ecosystem centered around balancing warmth and immersion with isolation and escape. Dark greys, deep teals, warm leathers, and accents of orange and yellow balance warmth and isolation, inviting patrons to absorb into the space and simultaneously disassociate. Classic accents paired with modern elements help the design system communicate coziness without getting stuffy. Further, utilizing modern elements allows the visual identity to remain relevant across different locations regardless of culture.