THINK DIFFERENT CONSULTING
[ DIGITAL EXPERIENCE ]
[ CLIENT ]
THINK DIFFERENT CONSULTINGS
[ INDUSTRY ]
MENTAL HEALTH CONSULTING
[ ENGAGEMENT ]
WEBSITE DESIGN
[ YEAR ]
2024
[ THE CHALLENGE ]
STRUCTURING THE EXPERIENCE AROUND BUYER QUESTIONS
Think Different Consulting helps organizations strengthen workplace culture through mental health workshops, leadership consulting, and ongoing therapist support.
The challenge was not simply giving the firm a more polished website. Its expertise needed to become easier for organizational decision-makers to understand what Think Different believes, which workplace problems it addresses, how its services work together, and where an organization should begin.
The digital experience needed to turn a nuanced service model into a clear path toward engagement without stripping away the breadth of services central to the practice.
[ THE STRATEGY ]
A CLEARER PATH FROM EXPERTISE TO ENGAGEMENT
I led the website strategy, information architecture, visual design, and development around a simple principle: organize the experience according to the questions a prospective client needs answered before they can trust the firm.
The site therefore moved from philosophy and organizational problem to offer architecture, program information, and next steps. Visual decisions balanced the credibility expected of an organizational consultancy with the accessibility appropriate to a mental-health practice.
[ THE OUTCOME ]
A CLEARER PATH FROM INTEREST TO ENGAGEMENT
The completed website gave Think Different a more coherent way to communicate its philosophy, organize its services, and guide prospective organizations through the offer.
The result was a digital system that made the relationship between the firm's expertise and its programs easier to understand, while creating a more intentional path from first impression to inquiry.